Let's for the sake of an argument assume that there is a person who cannot sing, cannot act, cannot write and who does not exercise any sports and knows nothing about finance, but who inherited a business empire worth dozens of millions of dollars. Would that person automatically make headlines? Certainly not.
But let's then further assume that the person makes an ass of him- or herself, by handing out the secret phone numbers of dozens of celebrities to the public and by committing unnecessary serious traffic offences and by popping in and out of prison for health reasons.
Bingo, we would have something newsworthy - stupidity!
The sad thing is that we humans like reading stupid things. That's why I read my own blogs.